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Here is a shorter interview I recently had with US News.com in their Friday Forward column.
Here is an overview:
Next News: What is the current state of neuroscience? Give me a feel for where we are right now.
Lynch: We have learned more about the human brain in the past five years than in the previous 25. The reason for this dramatic increase comes from the convergence of information being created by two technologies. First, from the outside, today's brain imaging technologies now make it possible to track the electrical and chemical activity occurring across the brain in real time. This means that we can distinguish the parts of the brain that are involved in different kinds of emotions and thoughts. Second, breakthroughs in biotechnology allow neuroscientists to understand what is occurring inside the cells in the brain.
Using both of these technologies, neuroscientists are now able to look at the brain from both the outside and inside. I call this the "Reese's Peanut Butter Cup effect," because just like chocolate plus peanut butter creates a better result than either one alone, so too do brain imaging and biotechnology create a much clearer understanding of the brain.
Next News: What real-world application do you see stemming from advances in neuroscience over the next five years or so?
Lynch: The most important application will go toward developing better tools for treating mental illnesses. Today, five of the 10 leading causes of disability worldwide—major depression, schizophrenia, bipolar disorders, substance abuse, and obsessive-compulsive disorders—are mental issues. These problems are as relevant in developing countries as they are in rich ones. And all predictions point toward a dramatic increase in mental illnesses as people live longer.
In the next five years, neurotechnology tools that influence the human brain will prevent memory loss in aging baby boomers. Memory Pharmaceuticals is one recently public company that is currently working on this problem. We are also going to see the development of "neuroceuticals" that will enable the average worker to perform their daily activities in a safer and more effective manner. A good example of this is Provigil, short for "promotes vigilance." Provigil was originally developed to keep narcoleptics from falling asleep. But recently, the FDA approved its use for shift-line workers and truck drivers. This is just the beginning of a much larger trend, where safe neuroceuticals will be used by common individuals to enable them to perform their work more effectively.
As neurotechnology becomes more precise, all aspects of business, including the art of marketing, will be reinvented. Using brain imaging, marketing firms will use brain imaging to understand how and why people buy different products. But "neuromarketing" has a long way to go before we can predict a person's purchasing decisions. But with billions of dollars at stake, the search for the brain's "buy button" will definitely be an area of heavy investment.
Next News: OK, let's be a bit more speculative. What are the possible applications over the next five to 10 years and their impact?
Lynch: Like any new technology, neurotechnology represents both promises and problems. On the upside, we will see new cures for mental illness and expanded opportunities for economic growth. Yet these same technologies raise important ethical questions, especially around brain privacy and your freedom to think about what you want. For example, should the government be able to scan your brain as you walk through an airport to detect if you have been thinking about illegal activities? Simply thinking about an issue, any issue, is not the same as acting on it. Neuroethicists at think tanks like the Center for Cognitive Liberty and Ethics are working hard to promote legislation to protect our freedom to think, without unnecessary government intrusion. Brain privacy is an issue that will come to the forefront of ethics and politics in the coming years.
For more, see the full article here.


If you are interested in why I became interested in neurotechnology and how I think it will impact our future, then you should read this 13-page interview that appears in this month's Neofiles. For me, it all began on a trip to India when I was 13...
The NeuroAge: Zack Lynch In Conversation With R.U. Sirius
NEOFILES: How did you get involved in brain research and brain science?
ZACK LYNCH: Well, my background is in evolutionary biology and economics and my wife is a neuroscientist. My brother, who is six years older than I am, was a major influence on me. He is a genetist and has recently starting a company called Sound Pharmaceuticals to restore hearing to the deaf. I did my graduate work in economic geography, which is the historical study of global political economy. Economic geographers try to understand why economies rise and fall where they do.
My passion for the future started when I was thirteen and my mother took me to India. The six weeks I spent at an ashram there changed my life. We were getting in a cab in New Delhi going home. I looked up to my right and I saw this sixty-story building being built. And there was all this scaffolding build out of random wood tied together with random rope and ties of every nature you could possibly think of. And these guys were up 100 feet (plus or minus 35 feet in either direction). And I’m going “Gosh … man along with all the Zebu (cows) … that is a tough way to make a living. Here were these glorious buildings being built along unpaved streets with people living in cardboard boxes with their Zebu (cows). I felt very fortunate to be in the world that I’d been born into.
Well, we got on the 747 flying back to San Francisco and stopped off in Dubai, the capital of the United Arab Emirates. I don’t know if you’ve ever been to the airport there, but it’s all marble with Rolex clocks on the walls with diamonds …. And that’s when I realized that I’m already dead. I thought, when those people find out what these people have … the level of disparity, no matter whether or not it’s fair, those people are going to kill these people. So I’ve spent my entire life trying to figure out how, in my own particular way, I could accelerate the project of the peaceful coexistence of humanity.
Here is the link to the full interview:
(http://www.life-enhancement.com/neofiles/default.asp?id=34)
R.U. Sirius has also interviewed many other individuals that I greatly respect, including:
Steven Johnson in "Hey, Look at My Brain"
Mark Pesce in "Chaos as a Creative Space"
Robert Anton Wilson in "Hang the Tsar"
Wrye Sententia in "Is It Your Brain?"
Cory Doctorow in "Digital Utopia and its Flaws"
David Pearce in "Feeling Groovy, Forever"
Susan Blakemore in "I Mine Meme"
David Pescovitz in "Tools for Brains"
Blogging will be light over the next week as I am off to the 2004 Gruter Institute conference. If it is anything like the 2003 meeting (and it will be) then get ready for some very interesting topics over the following months. Thank you for your continued interest in Brain Waves.


Listen to Natasha Mitchell, host of Australia's weekly national radio program, All in the Mind, interview me about The Coming of the Neurosociety this Saturday (1:30 pm, Sydney time).
Here is the overview from All in the Mind:
Need a neurocompetitive advantage? Pop a neuroceutical! Pundit Zack Lynch reckons we’re on the cusp of a major technosocial transformation. He predicts the convergence of bits, atoms, neurons and genes are accelerating us towards a neurosociety, where we’ll bust beyond the biological constraints of our evolutionary brain. It’s a brave new world of neuromarketing, neuroweapons and neuroethics. But who will have access to what’s on offer, and will your thoughts remain your own? He joins Natasha Mitchell as this week's feature guest...
And if just can't wait, you can listen to my interview on LA public radio's Digital Village program last week.


You've read my thoughts about neurotechnology and our emerging neurosociety, and now you can listen to a live radio interview I did this past Saturday on Digital Village, a weekly public radio program on L.A.'s KPFK (90.7) hosted by Ric Allan and Doran Barons. (audio link can be found here - click on part 2)
The 30 minute interview covers many topics, including:
-How I became interested in neurotechnology
-What is neurotechnology and how it will impact our daily lives
-Freedom of thought and the future of brain scanning technologies
-How neurotechnology will impact the finance industry
-Globalization of the neurotechnology industry
-And a whole lot more....
Please let me know your feedback on my first radio interview. Also, please note that you can now reach Brain Waves via www.neurosociety.com