http://www.corante.com/brainwaves/archives/003781.html Here is a shorter interview I recently had with US News.com in their Friday Forward column. Here is an overview: Next News: What is the current state of neuroscience? Give me a feel for where we are right now. Lynch:... en-us http://marketingplaybook.com/2004/06/13/targeting_goes_deep.html Behavioral targeting - trying to predict behavior based on your target's past behavior - is one thing. But now, how about trying to predict behavior based on how your target thinks? That's what Neuromarketing is aiming to do. The current...