About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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September 29, 2005

Cognitive Analysis of Tagging and Categorization

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Posted by Zack Lynch

For those of you who blog, I think you'll find this cognitive analysis of tagging by Rashmi Sinha very interesting. Here is an excerpt of her post (I highly recommend reading her whole post if this area interests you):

"At the start, let me confess that I struggled with this topic. From my first encounter with tagging (on systems such as & flickr), I could feel how easy it was to tag. But it took me a while to understand the cognitive processes at work. What follows is Rashmi's theory of tagging - my hypothesis about the cognitive process that kicks into place when we tag an item, and how this differs than the process of categorizing. In doing so, my hope is to explain the increasing popularity of tagging, and offer some ideas regarding the design of tagging / categorization systems.

My ideas are mostly based on my observations about how people tag and relating it to on academic research in cognitive psychology and anthropology. This is a first version, which I expect to revise as I learn more. Feedback is very welcome.

The rapid growth of tagging in the last year is testament to how easy and enjoyable people find the tagging process. The question is how to explain it at the cognitive level. In search for a cognitive explanation of tagging, I went back to my dusty cognitive psychology textbooks. This is what I learnt..."

Comments (1) + TrackBacks (0) | Category: Writing & Blogging


1. Mentifex on September 30, 2005 1:16 PM writes...

The tagging phenomenon tickles my imagination with the speculation that tagging might be used to map an associative theory of mind onto the Web, creating a kind of global AI Overmind. The "Set of All Recent Blog-Tags" would probably have to be superimposed over an otherwise already well-functioning Artificial Mind, so that the Overmind would think its own thoughts but also take into consideration the concepts tagged by a world full of bloggers.

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