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About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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August 30, 2005

Summer Funny - BrainFreeze Video

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Posted by Zack Lynch

For those of you on vacation (or even for those at work), I can't recommend enough taking a few minutes to enjoy BrainFreeze, a short amateur movie available on the web that captures a several well-intentioned idiots sucking down large slurpees until they obtain the universal shock of freezing their brains (no permanent damage done, of course). Enjoy.

The BrainFreeze phenomenon is further explained in an article by Joseph Hulihan:
-Head pain from ice cream is the most common form of head pain, occurring in 1/3 of a randomly selected population
-The pain is usually located in the midfrontal area, but can be unilateral in the temporal, frontal, or retro-orbital region
-It is a stabbing or aching type of pain that recedes 10-20 seconds after its onset. Rarely, it can persist for two to five minutes

Thanks BoingBoing

If you laughed and enjoyed the video as much as I did, you might consider helping out the victims of Hurricane Katrina. Click here to support the American Red Cross relief effort to help those impacted by Hurricane Katrina.

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