Tomorrow afternoon I'll be giving a talk at the Institute For the Future (IFTF) titled, The Neurotechnology Industry - The Future is Now. Over the past 10 years I have kept an eye on the IFTF and am always impressed with their exceptional capabilitiy to deliver consistently valuable insight. I look forward to providing them a good dose of NeuroInsights.

The Institute for the Future (IFTF) is an independent nonprofit research group that works with organizations of all kinds to help them make better, more informed decisions about the future. I recommend their blog (FutureNow), if you don't know about it. They are known for taking an explicitly global approach to strategic planning, linking macro trends to local issues in such areas as:

• Work and daily life
• Technology and society
• Health and health care
• Global business trends
• Changing consumer society

Here are some of the points I will be covering:

• The Global neurotech industry (pharma, devices, diagnostics)
• A $1 Trillion problem
• The growing mental illness epidemic
• Social, regulatory, investment and technology drivers
• Our Emerging Neurosociety (neuromarketing)

A special thanks to Steve King for setting this up and to Paul Saffo for encouraging me to speak at the Arab Strategy Forum last December in Dubai.

The Institute is based in California's Silicon Valley, in a community at the crossroads of technological innovation, social experimentation, and global interchange. Founded in 1968 by a group of former RAND Corporation researchers with a grant from the Ford Foundation to take leading-edge research methodologies into the public and business sectors, the IFTF is committed to building the future by understanding it deeply.