John Hind, writer at the UK Observer, recenly picked up on the term "cogniceuticals" in the "What's the Word" column:

Cogniceuticals
n. medicines for saving and increasing cognition

Cogniceuticals are drugs that work on 'knowing' - memory, learning, attention. They are 'the fastest-growing neuro-pharmaceutical market' and are set to be so for several decades, unfolding a 'neurosociety' in which functions of the human mind are protected and then enhanced in earnest. Social and economic forecaster Zack Lynch, author of the daily Brain Waves www.neurosociety.com sees 2010 to 2040 as being a period in which cogniceuticals (and also 'emoticeuticals') will metaphorically move from invention-of-the-wheel stage to intercontinental-flight stage. Lynch sees us taking advantage, via drugs, of the vast amount of data out there. One pundit on businesspundit.com cheers, 'Competitive advantage will come not just from managing knowledge generated within your company, but by cogniceutically managing the ability of your employees to learn, think, be creative ...'

For more on cogniceuticals click here.