I would like to thank NOVA's new ScienceNow program for becoming Brain Waves first official sponsor. Along with Corante's other science bloggers, Carl Zimmer and Derek Lowe, I've always been leery of the random ads that exist on many blogs. ScienceNow is different and the fit is right on. For example, tomorrow's show has a 14 minute segment on "mirror neurons" and their role in empathy and human understanding.

Hosted by 30 year veteran Robert Krulwich, ScienceNow has many more excellent programs in development. Check out their site to see some clips of forthcoming shows.

If anyone else is interested in sponsorship, and thereby reaching an incredibly desirable demographic (you, my dear readers), let me or the good people at corante.com know. By the way, this will be the only time I will use this blog to directly write about my sponsors. Unless of course, you reach the $10K sponsorship level. Thanks again for your continued support and interest.