One of the fastest growing sectors of the emerging neurotechnology industry is the neuroelectronics sector. One particular market, implanted devices that translate external sensory stimuli into electrical signals to and from our central nervous systems (e.g., cochlear implants by Epic Biosonics, retinal implants by Optobionics, and brain implants) is witnessing 30% annual growth and shows little sign of slowing down.

While some may question whether or not implants will become social acceptable, Spanish clubbers are already signing up in droves for implanted RFID chips in order to jump the queue. "Clubbers in Spain are choosing to receive a microchip implant instead of carrying a membership card. It is the latest and perhaps the most unlikely of uses for implantable radio frequency ID chips," reports the Scientists. While implants will remain an important growth market for the next decade, it will ultimately be eclipsed by neuroceutical alternatives.

My bet is that the mass global youth culture (ages 13-23: more than half of the world's population) will choose audioceuticals to protect their hearing before they give up their privacy.