Canton: The major future trend that will affect everyone in business in the future is the emergence of the innovation economy. Innovation will be the currency of the future marketplace, offsetting the outsourcing trend. Those that know how to use tech innovations to create customer value will win. The fastest innovation will be driven by the convergence of four power tools—nanotech, biotech, infotech, and cognitive science. They will offer a new gold rush of opportunity. Leveraging the new building blocks of innovation comprised of bits, atoms, genes, and neurons will be essential for future leaders . . .

The real sleeper trend is neurodrugs for enhancing human cognition, augmenting memory, and increasing intelligence. Human and health enhancement will be the largest marketplace in the 21st century, driven by the aging and affluent baby boomers who will want to invest in their own longevity—"live long and prosper."

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