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About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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Brain Waves

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January 22, 2004

Acknowledge "Mind Wide Open"

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Posted by Zack Lynch

Steven Johnson's latest book, Mind Wide Open: Your Brain and the Neuroscience of Everyday Life, has hit the book stores in force. As I mentioned several months ago when I had the opportunity to proof it for him, BUY MIND WIDE OPEN!

To get a sense of what you will get, check out Steven's Brain Waves guest blogs What Were You Thinking? and Attention Please, May We Please Have Your Attention!. Better yet check out his website where he introduces Mind Wide Open.

Speaking of great books, Marginal Revolution has a nice post on the best non-fiction books of the 20th Century. Two books not on any of these lists but should have been are:

1. The Coming of the Post-Industrial Society: A Venture into Social Forecasting (1973) by Daniel Bell. Decades later his prescient analysis of our "post-industrial" society has been used by prominent individuals like Margaret Thatcher, President Clinton and the Unabomber to explain our current world.

2. Guns, Germs and Steel: The Fate of Human Societies (1997) by Jared Diamond. Reaching back to the dawn of human civilization, Diamond uses his deep knowledge of historical biogeography to provide a fresh perspective on some very old questions.

Congrats Steven! And for all of you who buy MWO check out the acknowledgements for some familiar names.

Comments (16) + TrackBacks (0) | Category: Mental Health Issues


COMMENTS

1. Denny on January 22, 2004 7:22 PM writes...

Yes, Guns, Germs and Steel was a fabulous book; I finished it last month. Major insights about the big, big picture.

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2. kevin jones on January 25, 2004 3:10 PM writes...

bought it last night. love his way of opening his subject and guiding you in without scaring you about the geekiness of it all.. he did the same thing with emergence

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3. Rob on January 26, 2004 10:43 AM writes...

I read "Guns, Germs, and Steel" last year. I agree it is pretty good. I can't believe "Godel, Escher, Bach: An Eternal Golden Braid" didn't make the list. I love that book.

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