Few social thinkers have richly described the future as well as Daniel Bell who in 1973 wrote The Coming of the Post-Industrial Society: A Venture into Social Forecasting. As today’s Henry Ford professor of Sociology at Harvard University, Bell’s work is not only inspiring, but also shows that thoughtful qualitative analysis can prove very illuminating when trying to peer into the unknown future.

Unlike Bell, who “resisted the urge” to define this new era, hence the name “Post-Industrial” rather than “Information Age” or “Knowledge Era,” I found it very necessary to coin the term "neurosociety" which could act as reference point to help orient discussions about our common future.

Some aspects of a neurosociety include:

1. Pervasive use of neuroceuticals
2. Neurocompetitive advantage as best practice
3. New sectors like: neuroceuticals, neuroeducation and biotainment