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About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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Brain Waves

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July 21, 2003

The Blog/Book Writing Paradox

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Posted by Zack Lynch

Like other authors, I have found it relatively difficult to write an interesting daily blog while simultaneously write a engaging, well researched book.



Why is it so hard to write a book and blog at the same time? Here are a few thoughts:


At a high level, blogs (definition of weblog):



  • Focus on current events, new findings
  • Short, pithy unedited arguments
  • Hyperlinked to other opinions, discussions and relevant information
  • Relatively un-related topics from day-to-day

Book writing, at least in my case, requires:



  • Extensive knowledge saturation (history, science, economics, politics, and futures research)
  • Extended, seamless argument development
  • Accumulated knowledge expression through verse not links
  • Extreme fact checking and editing

For these reasons, I'll be taking a six week break from blogging Brain Waves to focus on writing my forthcoming book, tentatively titled -- Brain Wave: Our Emerging Neurosociety. But instead of taking a "blog holiday" I decided to put together a group of exceptional guest bloggers to keep you informed, entertained and the Brain Waves momentum rolling.


The Brain Waves guest blogging network will include a week of blogging by the following individuals: Pat Kane, Steven Johnson, Paul Zak, Wrye Sententia and Richard Glen Boire, as well as a few others. More on each of them and the interesting topics they will cover tomorrow. (Thank you team!)

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