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Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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July 1, 2003

NYC: The Mind Styling Capital

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Posted by Zack Lynch


If Venice Beach is the world's body sculpting capital and Thailand is the leading center for aesthetic plastic surgery then New York City is emerging as the world's center for mind styling.  Mind styling is the practice of using psychopharmaceuticals to enhance one's perspective. 


Partially driven by the trauma of September 11th, usage of psychopharmaceuticals by New Yorkers has surged relative to the rest of the US:



  • Anti-anxiety prescriptions increased 23% in NYC, compared with an 11% increase nationally
  • Sleeping pills useage jumped 26%, compared with 11% nationally
  • Anti-depressants surged 18%, compared with 3% nationally

The increased abundance of these drugs to treat mental illnesses has lead to broad experimentation for enhancement purposes.  This increase has also decreased the social stigma attached to these mood-improving (not to mention sex-life-improving) drugs.


As a recent New Yorker Magazine cover story describes, "When you relinquish the idea that your moods and weirdnesses are a constant, not to be messed with, any mental unpleasantness becomes fair game for treatment with a touch of this, a milligram of that."


But the creative usage of psychopharmaceuticals—the cocktail party as pill bazaar—is very problematic. These drugs are not designed for enhancement purposes and the side effects can be severe, if not deadly in some cases.


Clearly there is a desire for tools to enhance mental performance (cognition, emotions and sensations) but today it remains illegal to research, develop or market pharmaceuticals for any "non-medical" purpose.


As advances in brain imaging and biochips continue to expand our understanding of mental health, neurotechnology will make possible to develop neuroceuticals that can safely and effectively enhance human mental performance.  Until then, users beware.  

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