Corante

About this author
Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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May 16, 2003

Zoloft for Everything

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Posted by Zack Lynch

The Onion pokes fun at psychopharmaceuticals.  Made me laugh.


Update: Baseball Osama? A definite giggle.

Comments (1) | Category: X-tra


COMMENTS

1. Zack Lynch on January 27, 2004 3:30 PM writes...

Hylton (Corante publisher passed this on to me)--Pretty funny

You've probably seen those ubiquitous Zoloft commercials -- where
the little ovoid creature is incredibly sad and depressed (
http://www.zoloft.com/ ). They're actually incredibly affective
commercials, I think, in part because they do a superb job at
evoking the deep weariness that accompanies depression. Though it's
probably true that antidepressant medication is overprescribed right
now in America, it is nonetheless a crucial way for depressed people
to get help. Real, serious depression is nothing to scoff at.

But still ... when I saw the Zoloft-ad parody that's been making the
rounds online, I couldn't help but giggle my head off
http://www.astonishedhead.com/images/OVOID.swf ). It neatly skewers
the bathetic pseudoscientific illustrations that Zoloft uses in its
ads. Check it out online here!

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