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Zack Lynch is author of The Neuro Revolution: How Brain Science Is Changing Our World (St. Martin's Press, July 2009).
He is the founder and executive director of the Neurotechnology Industry Organization (NIO) and co-founder of NeuroInsights. He serves on the advisory boards of the McGovern Institute for Brain Research at MIT, the Center for Neuroeconomic Studies, Science Progress, and SocialText, a social software company. Please send newsworthy items or feedback - to Zack Lynch.
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March 25, 2003

New Brain Area Rewards Uncertainty

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Posted by Zack Lynch

Why do we take risks?  Why do we gamble?  A brilliant piece of research reported in this week's Science describes a newly found population of dopaminergic neurons that appear to reward uncertainty; the activity of these neurons increases as the delivery of reward becomes less certain. 


The authors propose that the activation of these dopamine neurons by uncertainty mobilizes attention, motivates risk-seeking behavior, and promotes learning about relationships between stimuli and consequences. 


This new information is sure to add another piece of the puzzle for the decision theorists who continue to strive to integrate emotional and cognitive influences on choice and human behavior, a truly important and complex endeavour.

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