Advancing research powered by a tremendous market opportunity promises to help solve a number of memory related problems such as mild cognitive impairment, Alzheimer's, schizophrenia and Parkinson's.  Although current technologies are still in their infancy, the continued focus on enhancing human cognition will only grow in importance, especially as life spans get longer.

The potential to use cogniceuticals to accelerate learning and knowledge acquisition makes the market for the technologies extensive.  The development of effective cogniceuticals may provide individuals and organizations a new way to achieve competitive advantage in the coming decades.