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About this site

Here we'll explore the various economic and financial principles that impact the business of technology, keeping up to date on the various ideas, theories, trends and numbers, dispelling the silly buzzwords, slogans and fads and generally trying to understand how recent developments affect this industry going forward and may help divine what's going on and where things may be headed. Among the topics we'll touch on: regulatory issues, intellectual property, network effects, the general economy, productivity and more.

About this editor


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Arnold Kling has a Ph.D. in economics from MIT; founded homefair.com, one of the very first commercial websites, in 1994; separated from Homefair in January 2000 after it was sold to Homestore; is author of Under the Radar: Starting Your Internet Business without Venture Capital



and is an essayist. Please send any comments, as well as suggestions for what we might point to from this page, to us at econ@corante.com


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THE BOTTOM LINE: the economics of IT

By Arnold Kling


Posted Wednesday, April 30, 2003

IBM Through Intel's Binoculars

Andrew Grove is interviewed on what is important:

Are there general business practices in which IT can trigger transformation and create new business? IBM, for example, is experimenting with a supercomputer that does "market research" by analyzing everything published on the Internet on a particular day.
You've got to look through the binoculars the right way. War is a big, complex business. Transaction processing is a big business. So are consumer electronics and media. Health care is the mother of all big businesses. Market research is a blip.

I love the picture I get in my head of IBM strategists staring at the world through the wrong end of the binoculars.  Thanks to Lawrence Lee for the pointer.

 


. . . . . .

Sucky Social Software, part 2

Now there's this one.

Marketocracy's premise is that there is investment talent out there, but that Wall Street is spectacularly unsuccessful in finding that talent. So our site gives all comers $1,000,000 in monopoly money to run a virtual mutual fund. Giving everyone a level playing field lets us compare the performance of all of our members and rate people by their investment skill. It's not a tool for emergent democracy, its a tool for emergent meritocracy. :-)

Looks more like emergent idiotocracy to me.  Winning a stock-picking contest requires aberrant behavior.  The winner in this period is unlikely to beat the market subsequently.  Instead, take the advice described here.

I'm seeing a disturbing trend.  Remember when "push technology" was the Next Big Thing (it made the cover of Wired and Business Week the same month), but all the applications sucked?  That concept wound up being the Edsel of the early dotcom era. 

I think that if this thread makes it to "Sucky Social Software, part 6," I'll be ready to retract my favorable article and instead declare social software an empty fad.


. . . . . .

The Real Entrepreneurs

Chris Charuhas talks about the real life of an entrepeneur.  For example,

Every year, thousands of entrepreneurs enter 50-50 partnerships with a friend. Intuitively, this makes sense: what could be fairer? Actually, it's a crippling structural mistake. Thousands of equal partnerships dissolve each year when one partner doesn't pull his weight, doesn't agree with the other, etc. It's so common that Frederick Beste of NEPA Venture Funds gave it a name: "The 50-50 Deathtrap."

In my book, I call this phenomenon "the early divorce." 

Also, real entrepreneurs don't come from McKinsey.  The McKinsey consultant-turned-entrepreneur was one of the failed fads of the dotcom bubble.


. . . . . .

Moore's Law and Surveillance

Lawrence Lee points to this article, which says,

Moore's Law is the biggest threat to privacy today, according to Phil Zimmermann, the man who in the early 90s developed the Pretty Good Privacy encryption product to bring strong encryption to the masses.

...he sees as the threat to privacy from the increased use of surveillance cameras. "You can't encrypt your face."

David Brin's The Transparent Society was written two years prior to 9-11.  He saw technology trends as inevitably enabling more surveillance.  His book influenced my thinking a great deal.  "You can't encrypt your face" would have been a good subtitle for Brin's book.


. . . . . .

The Case for Text Ads

Jacob Nielsen argues that text ads are only suited to search engine sites, because

non-search sites lack the equation's crucial element: users' single-minded goal to leave the site as quickly as possible.

I strongly disagree with this analysis.  I think that the behavior on both search and non-search sites tends to be "leave and come back."  That is, you click on a link, but either because you right-clicked in the first place or you use your back button or history button, you return to the site that sent you, in case the original site has some more links that are interesting.

Furthermore, as a non-search site, I have the option of placing text ads at points where it is appropriate to leave the site.  We did this all the time at homefair.com.  We would have a mortgage calculator where the user entered inputs, clicked a submit button, and what came back was a page with results.  On the results page would be a text ad from a mortgage lender.

When the goal is click-through to advertisers, text ads rule.  In that regard, the distinction between search and non-search sites is much less significant than Nielsen suggests.


. . . . . .


Posted Tuesday, April 29, 2003

Sucky Social Software

I don't know why Brad DeLong links to this or this.  In my view, both of these efforts give social software a bad name.  Creating a "tool" that lets you form a random group is not solving a real problem.

My challenge to would-be developers of social software:  articulate the problem that your software will solve.  "We need a tool to..." is a lousy way to start a problem statement. 

The problem should be a problem even if your tool does not exist.  If you can only describe the problem by referring to your tool, then you don't get it.


. . . . . .


Posted Monday, April 28, 2003

Not Ready for Prime Time

This was already slashdotted, so you may have read it already.  (I got it from Howard Rheingold.)

Cozzens said the NSF received more than 1,000 research proposals for its Sensors and Sensor Networks initiative. In May between 55 and 60 of these proposals will receive grants as large as $2.5 million over periods of up to five years. The NSF expects to award a total of $34 million, more than a third of the $110 million earmarked for Information Technology research.

The article goes on to describe several initiatives driven by surveillance and security concerns.  It makes the progress in technology sound much too rapid for my taste.

It's not that I'm against surveillance technology per se.  It's our social and political institutions that are not ready for prime time.   I believe that we need a new Constitution that strengthens the checks and balances against excessive government power.  Even if our existing Constitution will suffice, I would like to see an awful lot more discussion, debate, and awareness. 

Instead, the stuff that I thought was decades away seems to be sneaking up on us as already.


. . . . . .

Dan Bricklin on Digital Copying

In this post, he says,

I guess Bob is concerned that if students are being sued for sharing their record collections within their dorms, why isn't it a problem that they share textbooks while studying? And, horror of horrors, the bookstores even help by letting them participate in a "Used Book" racket, depriving the publishers of yet more sales. In addition, when you read the textbook, if there is a passage you especially feel is important to you, you can write it down in your notes, preserving it for after you finish using the book and mixing it with other works.

And in this one, he says,

Pirating works online is really more like kids watching a baseball game through a hole in the outfield wall, or listening to a concert just outside the gate. . .


So, if we are basing our laws on the belief that online sharing is the same as shoplifting, we are making a mistake. If we are trying to "make the punishment fit the crime", we must understand that the crimes are different. If we wonder why "Students would never enter a Blockbuster store and with furtive glance stuff a DVD inside their jacket and walk out without paying" but do share digital copies, realize that the economics are different, and understood to be different by the ones making the copies.

The sad thing is that the music industry is not just arguing for a legal position that fails to appreciate the economics of digital copying.  I actually think that they believe their own legal spin when they make their business decisions. They are blaming consumers for problems caused by the music industry's own inability to adjust its business thinking.  As Bricklin points out, the software industry lives with the same economics, and it manages to thrive.


. . . . . .

Not that I'm in favor of spam

But does this sound like it's really a good thing?

America Online (NYSE "AOL"), Microsoft Corp. (Nasdaq "MSFT") and Yahoo! Inc. (Nasdaq "YHOO"), today announced their commitment to work together and with other industry stakeholders to help fight "spam."

...

* Prevent the ability of spammers to use deceptive techniques in e-mail headers specifying the e-mail sender, by leveraging existing directories of Internet addresses such as the Domain Name System to better identify the location from which e-mail is originating.

* Inhibit e-mail from systems determined to be open to unauthorized use (such as open relays, open routers or open proxies)

* Restrict mail that utilizes concealment techniques designed to hide or change the identity of the sender and the source of the mail

I wonder what sorts of babies are going to be thrown out with this bathwater.  I'm a little bit worried about privacy protection, but I can get past that issue.  I'm a lot worried about consumers losing convenience or choice.  See this concern, for example.   Or this one.

UPDATE:  Kevin Werbach has some good thoughts, including "Spam solutions that involve fundamentally changing email, such as charging to receive messages, will never catch on."

 


. . . . . .


Posted Friday, April 25, 2003

From Music Distributor to Software Company

EMI appears to be making the transition.

about 90% of EMI's current catalogue would now be available though its partner sites.

About 200,000 tracks from major and independent labels will be available through the partner sites, giving users access to most chart hits.

To me, the interesting thing is that "partner sites" is plural.  That suggests to me that EMI has opened up an interface to its catalog, offering it at a wholesale price, and letting others figure out the retail market.  If only all music publishers would to this.

Pointer from Lawrence Lee.

 


. . . . . .


Posted Thursday, April 24, 2003

False Positives and Terrorist Screening

Zimran Ahmed argues that when an event is rare (such as having someone turn out to be a terrorist), screening is difficult.  He says that it leads to a lot of false positives, but that does not necessarily indicate a bad screening program.

I want to amend his point slightly.  When you use statistical filtering to classify something into one of two buckets, you can set a target either for the rate of false positives (calling someone a terrorist suspect who in fact is ok) or for the rate of false negatives (calling someone ok who in fact is a terrorist).  With terrorist screening, a major reason that you will have a lot of false positives is that you have a low tolerance for false negatives.

Go to the airport, for example, and you will find that you are a false positive.  When you get in line, they treat you as a terror suspect as they search and scan you. That is because they believe that they must do that to avoid the false negative--letting someone on the plane who has the motive and the means to hijack.  They act as if a false negative has infinite cost relative to a false positive.

That relationship between the cost of false positives and false negatives does not always hold.  For example, with spam filtering, classifying a legitimate email as spam is more costly than classifying a spam email as legitimate.   Accordingly, you would set a very low tolerance for false positives, which means that you end up getting more false negatives. 

Other things equal, the false positive rate depends on the proportion of positives in the population, as Zimran says.  But the screener can adjust the classification algorithm to achieve any desired rate of false positives--subject to the trade-off that with fewer false positives you get more false negatives.  The screener should try to balance the relative cost of the two types of error.

Finally, the better the screening algorithm, the lower the number of false positives and false negatives.  That is what the knee-jerk opponents to data-driven screening fail to appreciate.

You have to think in terms of the fact that screening is taking place all the time.  At this moment, each of us is either being treated as a terror suspect by the authorities or not. 

Prohibiting the use of databases in this screening process will not reduce the false positive rate.  It will instead increase both the false positive rate and the false negative rate.


. . . . . .

An Anti-war Plea

I argue against initiating trade hostilities with France, Germany and Russia.  Don't Smoot the Weasels


. . . . . .


Posted Wednesday, April 23, 2003

A Surveillance Application

From a story on news.com:

Among the technological gizmos on display, the store will feature electronic checkout through radio frequency identification (RFID) tags, "smart shelves" that provide up-to-date information about how much product is left on shelves, self-service information kiosks and the Smart Scale, an IBM invention that can identify the type of produce placed in the pan, said Jon Stine, industry manager for retail and consumer packaged goods at Intel.

But wait until the apples and corn flakes start to raise the privacy issue.


. . . . . .

Telecom Regulation

My friends at TechCentralStation, where free markets meet technology, continue to take a peculiar view of a "free market" in telecom.  Today, Bruce Fein makes the case for regulatory Federalism, which to me means turning loose all the Lilliputian local officials to keep the Bells tied down.  It means full employment for lawyers, consultants, lobbyists, and other parasites.

The result?  Thomas Hazlett uses Michael Heller's phrase "tragedy of the anticommons."

Network sharing mandates fragment rights. Ownership is split into tiny pieces and sprinkled far and wide. A tragedy of the anticommons occurs when such rights are overly broad in scope and insufficiently remunerative in cash, inviting resellers to free ride on risky investments by others. 

Efficient investment in new technologies and network upgrades will go unrealised, because there is no economic way to pay off claimholders. Options to use “unbundled elements” are distributed to all potential rivals, now and forever. The market freezes. Just as the Moscow storefronts wasted precious value, valuable telecoms assets will simply fail to materialise.

You probably have to read Hazlett's whole article to get the idea.

To put it concisely, clear property rights are crucial in order for capitalism to work.  Facilities-sharing and "regulatory Federalism" are antithetical to clear property rights.

My prediction is that we will get none of the purported benefits from regulation.  On the other hand, when the Bells start to collapse due to natural market forces, they will come running to the taxpayers for protection, making an all-too-plausible case that the government owes them a bailout in exchange for forcing them to live with facilities-sharing and other regulatory nonsense.


. . . . . .

Stock Options, Once Again

It seems that stock options are going to be expensed.  Holman Jenkins writes,

if it made sense to dangle large stock options in front of an executive before the accounting change, it will make sense after.

In the context, I cannot tell whether he is being sarcastic. 

My view is that stock options are not well structured as incentives.  Managers should receive bonuses that are contingent on specific corporate performance objectives.  Stock price should be part of the performance measure, but only relative to other stocks. 

The reason that we see stock options is because all other forms of compensation, including stock options indexed to the market, are expensed for accounting purposes.  In fact, this is a case where the accounting treatment is anything but irrelevant--it is the whole reason for the popularity of stock options, which is why the companies that rely on the them are fighting so hard on the issue.

Jenkins concludes, 

it is worrisome that such an impulse is loose in the country's politics and media culture, this urge to "fix" stock prices by doctoring the information that companies present to investors.

But the politicization was brought about by the high-tech community.  Accountants have wanted to expense stock options all along.  Only Congressional intervention prevented this a decade ago.  If Jenkins wants to endorse an apolitical accounting standard, he should endorse expensing stock options.


. . . . . .

Social Software, II

Ray Ozzie also sees potential.

After notification of something that requires a set of people to take a collective decision, you will be able to create a shared virtual workspace. These workspaces will instantly and securely bring together people with the information and software tools they need to work in a medium suiting the tempo of the interaction.

That sounds like the issue-resolution application that I described in my essay on the topic.


. . . . . .


Posted Monday, April 21, 2003

Private-sector Surveillance

is booming.  I don't think that we will find it possible to stop it.  The best we can hope for is audits of the surveillance systems and exposure of abuses. 

In the case of government surveillance, I think that the attempt to stop technology is not the right way to go.  Formal checks and balances, with powerful auditing functions, are our best hope for keeping government surveillance from being desctructive.


. . . . . .

Social Software

It sounds like an important buzzword, but none of us is really sure what it means.  Here is my attempt to describe it.


. . . . . .


Posted Sunday, April 20, 2003

The Privacy Issue

Michael Kanellos captures our contradictory impulses.

Privacy in the electronic age has become a massive, intractable paradox. People are terrified about the ability of corporations to track their lives, but the world economy has come to depend upon all-seeing computer systems.

Eric Norlin argues that to protect privacy you would have to start building restrictions into the Internet. 

Your impulse is to want to be able to Google anybody you want, but not have people be able to Google you.  As David Brin pointed out in The Transparent Society, that is not a sustainable position.

Thanks to Doc Searls for the pointers.


. . . . . .


Posted Friday, April 18, 2003

Sounds Like Moore's Law

Victor Davis Hanson:

The United States military is now evolving geometrically as it gains experience from near-constant fighting and grafts new technology daily. Indeed, it seems to be doubling, tripling, and even quadrupling its lethality every few years.


. . . . . .


Posted Wednesday, April 16, 2003

How Artists Can Get Paid

Dan Bricklin has an essay on the topic of alternative ways for artists and musicians to get paid.  He argues that with mass-media based business models,

There seems to be a drive to create a few "superstars" instead of many full-time artists. This is bad economics if in catering to the big players we develop technologies and norms that hamper the "business models" of the smaller players.

I think that a lot of what is going on under the heading of copyright enforcement and Digital Rights Management is an attempt (doomed to fail, in my opinion) to hard-code the superstar business model in an environment that is ripe for alternatives.  Bricklin's essay spells this out quite well.


. . . . . .

The Elastic Economy

It's nice to have the military phase in Iraq over with, so I can go back to writing economics essays, like this one.

One way to describe the elastic economy is that it has become more complex. Human wants continue to be relatively simple and basic. The fundamental resources, such as land and labor, are the same. However, there has been an explosion in the variety of ways of converting the fundamental resources into products and services that satisfy basic human wants. There are a large number of paths leading from resources to satisfaction, and just as with the Internet, a variety of paths diminishes the dependence on any one path, making the system as a whole more robust.


. . . . . .


Posted Monday, April 14, 2003

Data Mining or ESP?

David Reed thinks that data mining to find terrorists will be as fruitless as ESP. 

Clever computer science, even powerful and correct computer science, will serve the same role in this process that the powerful statistical methods served in the Dr. Rhine's ESP research enterprise. The math was not wrong... but it helped create a delusion.

I expect that data mining will prove useful.  However, it would be good to have the government agency audited by skeptical folks with an understanding of statistics--folks like David Reed.


. . . . . .

Little Media

When Larry Lessig and others lament that Big Media is winning, they need to look at reality.  For example,

indie labels and artists are singing a much happier tune. Profits are up - in some cases by 50 to 100 percent. That's in contrast to overall album sales, which dropped about 11 percent in 2002.

The article also talks about artists creating their own record labels.  I think this is going to be a big trend in the next decade, and not just in music.  I'm thinking of self-publishing if I ever do another book.  Especially now that I see how little an established publisher has to offer (long lag time between writing and publication, minimal publicity efforts).


. . . . . .


Posted Sunday, April 13, 2003

Surveillance Nation, Con't

Technology Review has part 2 of its story on surveillance systems.  One theme is that one way to deal with this technology is to set up rules for use.  For example, you could have a set of cameras that together can take a clear image, but you are not allowed to assemble the image unless there is a crime under investigation.


. . . . . .


Posted Wednesday, April 9, 2003

The PC is not the Platform

Here is one article on how the phone has replaced the PC as the platform of choice for innovation.

"We're all entering a market that doesn't really exist yet," said Ed Suwanjindar, a product manager at Microsoft.

That sounds like a level playing field to me.

In the same vein, Dan Gillmor writes,

The profusion of remote controls bedevils everyone with modern video and audio systems, and universal remotes have come into the market to address the problem. Taking that notion a step further is a team from Carnegie Mellon University and Maya Design, both located in Pittsburgh, which is experimenting with "personal universal controllers". These are devices based on handhelds -- including PocketPC and mobile phones -- that might someday be the remote control for all kinds of household systems, including the lights and other appliances.

I think that this concept of a personal universal controller is what will turn out to be important.  In what Howard Rheingold calls "the era of sentient things," we are going to encounter all sorts of interactive devices.  Just as the Internet needs the browser, the era of sentient things needs a personal universal controller.

Some of this trend was visible at least 3-1/2 years ago, which is when I wrote,

In between the original concept of a Personal Digital Assistant and the stillborn concept of the Network Computer, there is a sweet spot of functionality that combines high portability with high connectivity...

With the advent of the Internet, PC owners have begun to value bandwidth over processing power. As more applications migrate to the Web, and the Sun Microsystems slogan "the network is the computer" becomes a reality, people will find that with sufficient connectivity they do not always need the all-purpose versatility of the standard computer. What people want are Web-enabled cell phones and digital notepads.

Thanks to Lawrence Lee for the first two pointers.


. . . . . .

Reconstructing Iraq

I suggest that there be no rush to privatize Iraq's economy.  Instead,

the most important focus of economic policy should be to develop the work ethic. Nothing is more dangerous and destabilizing than large contingents of unemployed men with guns. Iraq is saturated with guns. We need to focus on eliminating the unemployment.

For unskilled Iraqi citizens, the government should provide work in construction and clean-up, in order to rebuild the infrastructure of the country. For well-educated citizens, the government can provide work in civil service and education.


. . . . . .


Posted Tuesday, April 8, 2003

Micropatronage

One musician's idea

a boutique entertainment partnership meant to fund his recording and touring projects and reward participants with a unique music experience, as well as provide free music via the Internet. Limited to 100 subscribers at a cost of $1,200 each, the program offers CD releases that will not be available through conventional channels, private concerts, and more.

Pointer from Blogcritics from Instapundit.

A year and half ago, Dan Kohn predicted that micropatronage would emerge as a business model for digital content.


. . . . . .


Posted Monday, April 7, 2003

Lessig Sighting

He's interviewed on econlib, the folks that host my other blog.  Talking about copyright and stuff. 

The publishers, such as the recording industry or the movie industry, aren't so much defending the rights of creators, they're defending a certain business model.

I've said that my views are Lessig's with a minus sign.  But in the case of the sentence quoted, his views are mine with a plus sign.

I don't really have too much to say on the copyright issue these days, because sister Donna has it covered so well.


. . . . . .

Develop Recreational Drugs?

Brother Zack has an interesting proposal

People will not stop using harmful drugs until there are alternatives.  With breakthroughs in biochips and brain imaging on the horizon, it might just be time to invest heavily in better, safer, non-addictive alternatives to today's recreational drugs. 

I'll run his idea past the high school students in my "technology and society" class.  I'm sure they will have some interesting things to say.

Actually, I'd be surprised if drug companies are not already doing this.  With the success of Viagra, it seems to me that the line between recreational and therapeutic drugs has already gotten pretty blurry.

And speaking of drug development, welcome to new brother Derek.


. . . . . .

The Government as Customer

Michael Schrage points out how the government can be a frustrating customer for companies selling information technology products and services.

More often than not, the government is a truly awful customer. It's large, unwieldy, slow to pay, bureaucratic, filled with picayune rules and regulations that add cost and complexity, not particularly bright, not particularly innovative and utterly divorced from the economics of the marketplace. Government RFPs often read more like wish lists than rigorously structured sets of features and functionality.

He points out that this process puts small, innovative firms at a disadvantage.

My experience is that his description of government procurement of IT services applies to a lesser extent in large corporations.  For an individual corporate executive, it is safer to fail conventionally than to succeed unconventionally.

Basically, every market segment presents its challenges for a small company with an innovative product or service.  

Large organizations chew you up in meetings, making the cost of sale very expensive. In my book, I recommend that a small company should not get trapped in the large organization's research cycle, unless you can charge the large company a consulting fee for the hours you spend going to meetings.  If you can't charge the large company for your sales presentations, then you'll end up with a lot of time and travel spent, and nothing to show for it.

Smaller, aggressive companies are faster to make decisions, but they will drive your pricing down.  They are not going to overpay, because they are too smart, too poor, or both.

The market I think is best to sell to is the established small business market--restaurants, real estate companies, and so on.  They can afford to pay for a good product, and they don't have any more time than you do to waste in meetings.  The challenge with this market is gaining the trust of the owners.  They are in tough, competitive businesses, where they hear a lot of bull--many of them are bs artists themselves.  You can't sell them on technical superiority--you have to deliver a bottom line result with your product or service.

Thanks to Lawrence Lee for the pointer to the Schrage piece.


. . . . . .


Posted Friday, April 4, 2003

Filtering and Errors

Here is an example of poor use of mathematics.

Heather MacDonald, defending Total Information Awareness, called us all Luddites for not being thrilled by the capabilities of this new technology. She would, she said emotionally, be happy for her daughter to answer a few questions if it meant she wouldn't be blown up at her college. Patrick Ball, who does statistics and relational databases for a living in human rights work, challenged her with some numbers. We are, he said forcibly, talking about hundreds of millions of suspects and a few dozen terrorists. Even the tiniest error rate, he pointed out, means hundreds of thousands of false positives and therefore investigations.

It is MacDonald who is right and Ball who is wrong.  Think of it this way: what do we do without a database?  Then we will have a larger error rate and even more investigations.

Or, implicitly, we will not have any terrorist investigations.  In that case we save the cost of the investigations (both to the government and to the people who would have been investigated).  That's wonderful.  Except that now we pay the price of more terrorist incidents, which might be $100 billion each (look at 9-11). 

In order to know whether an error rate is costly or not, we need to know what the alternative would be.  If the alternative is a higher error rate and/or more terrorism, that puts the error rate of a database in perspective. 

 


. . . . . .


Posted Thursday, April 3, 2003

Tragedy of the Commons, Continued

One month after this spectrum conference, the audio-video archive that was originally promised is still not available.  I would venture a guess that somebody promised to put it up for free, and then backed out.  It does not necessarily work to rely on people to do something for the good of the commons, without compensation.


. . . . . .









Copyright 2002-2003 Arnold Kling. All rights reserved. Terms of use


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