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Here we'll explore the various economic and financial principles that impact the business of technology, keeping up to date on the various ideas, theories, trends and numbers, dispelling the silly buzzwords, slogans and fads and generally trying to understand how recent developments affect this industry going forward and may help divine what's going on and where things may be headed. Among the topics we'll touch on: regulatory issues, intellectual property, network effects, the general economy, productivity and more.

About this editor


CORANTE

Arnold Kling has a Ph.D. in economics from MIT; founded homefair.com, one of the very first commercial websites, in 1994; separated from Homefair in January 2000 after it was sold to Homestore; is author of Under the Radar: Starting Your Internet Business without Venture Capital



and is an essayist. Please send any comments, as well as suggestions for what we might point to from this page, to us at econ@corante.com


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THE BOTTOM LINE: the economics of IT

By Arnold Kling


Posted Thursday, May 30, 2002

Corporate Profits

Why is it a safe bet that corporate profits will grow at about 6 percent on average over the next several years?  Read my latest essay


. . . . . .

Cloning, Genetic Engineering, and Competition

In a new essay, I argue that cloning and genetic engineering could lead to an outbreak of competition among parents to enhance their children.  Unlike most forms of competition, this prospect makes me uncomfortable.  The essay is called Keeping Up with the Cloneses.


. . . . . .


Posted Tuesday, May 28, 2002

Speaking of Cars

Robert Cringely has a terrific column on what technology does and does not fit well with cars.  Hard drives are a problem, because of heat, cold, and vibration.  But then he has a really creative idea.

 An enlightened car company -- or better still EVERY car company -- should put a Mesh node in every car they make whether the owner wants it or not. In a couple of years, when 20 million Mesh'd cars are on the road...light that network and, in one stroke, take a big chunk of the U.S. telephone, Internet, and mobile phone markets.

The idea is to turn every car into a relay station for a wireless network.  And then you really will make satellite radio obsolete.  I told you so!


. . . . . .

Dissing Satellite Radio

Alex Rubalcava sees hope for satellite radio.

what non-satellite options would I have for receiving 100 channels of commercial-free audio for $10 a month?

Er, none.  But I'm not after "100 channels of commercial-free audio."  If I want music without commercials, I can pop in a cassette or a CD.  In the long run, a car stereo with a built-in hard drive pre-loaded with tunes would seem to be the most cost-effective solution.

But most of the time, I don't have any "entertainment" going when I drive, other than my own thoughts and daydreams.  I'm probably weird that way.  We don't get cable TV, either.


. . . . . .

Lessig Gets Flak

Lawrence Lessig generally gets better press than the Pope, but the folks at premiumblend found somebody who is not genuflecting.  William F. Adkinson, Jr., writes

In contrast to his skepticism that the marketplace will protect users adequately, Lessig seems to have considerable faith that "we" can achieve a better result. But "we" act through highly imperfect governmental institutions, subject to influence by the very corporations that Lessig distrusts. Worse yet, as Lessig himself has recognized, these institutions tend to be bureaucratic, resistant to innovation, and insufficiently flexible to respond in Internet time.

Adkinson is saying that copyright owners have a legitimate claim to property rights.  He argues that their maximization of the value of their copyrights is likely to lead to better outcomes than government regulation. 

I believe that the issue is more one of convenience than of copyright.  That is, the Internet enables more convenient technologies for distributing content, but the incumbent intermediaries are reluctant to embrace Internet technology.  Eventually, marketplace reality will force their hand, perhaps along these lines.  To the extent that government gets involved, it is likely to be on behalf of the legacy entertainment industry, rather than along the idealistic lines proposed by Lessig. 

In other words, I believe that Adkinson has a point. 

 


. . . . . .


Posted Friday, May 24, 2002

No-hopers

Seeing an advertisement in today's newspaper for XM Satellite Radio made me think of other business models that are no-hopers.  You can bet that anything based on satellites (apart from GPS) is a no-hoper: by the time you can get the satellite-based system deployed, the technology for bandwidth and data storage back here on earth will have made 90 percent of your potential applications obsolete. 

Here are some other examples of things you should never base a business on:

  1. "The Unix platform is a way to capture big market share." 

    In fact, the demographic profile of someone who will go out of his way to buy a Unix product is a male with a ponytail in the back, a bald spot on top, a t-shirted paunch in front, and a belief that the concept of a graphical user interface is just a marketing-driven fad.

  2. "Videoconferencing is a killer application."

    In fact, face-to-face conferences consist of formal meetings, meals, and bathroom breaks.  Videoconferencing can reproduce only the least productive part--the formal meeting.

  3. "Speech recognition will be here soon."

    In fact, as we get faster processors and better software, speech recognition will asymptotically approach 99.9 percent of the minimum quality level required to be practical.

What's the absolute champion No-Hoper Basis for a Business?  The competition is difficult, but my nominee would be, "Consumers actually like banner ads that are targeted."


. . . . . .


Posted Monday, May 20, 2002

Entrepreneurs are Liars

From the always-interesting Megan McArdle, I picked up a link to a venture capital blog.

I got plans with projected revenues of 100 million in the first year. This is usually not a good sign. It generally means the entrepreneur's an idiot, or the entrepreneur thinks *I'm* an idiot...

Several years ago, I was surprised to hear a real estate agent say that the reason that people need real estate agents is that "Buyers are liars."  The point being that professionals know how to recognize a genuine buyer, as opposed to someone feigning interest. 

Venture capitalists face a similar problem.  There really are very few business opportunities that have the kind of home run potential that VC's look for.  Yet every entrepreneur throws in the chart with the hockey-stick growth and bazillions in revenue in five years.  So the VC's job is to figure out which one of these liars might actually manage to create a real business.


. . . . . .

Put These Together

Put together the miniature radios, described by Technology Review,

Intel is quickly learning how to build tiny radio transceivers from the same material it uses in microchips: silicon. Research progress inspired Gelsinger to announce in February an audacious plan to put a silicon-based radio on the corner of every microchip the company sells, within as little as five years, at no extra cost to customers.

with the wearable computer monitor described in the Boston Globe

MicroOptical Corp., a Westwood-based technology firm, produces computer displays that can be integrated into — or clipped onto — eyeglasses. The displays can be connected to a wide range of devices, like a cellphone, PDA, laptop, Blackberry, or a specially designed wearable computer.

Wearing glasses outfitted with a MicroOptical display gives you the impression of having a full-color monitor floating in your left eye's field of view.

To me, this sounds like ubiquitous computing.  Stick one of those little radio thingies into the glasses, and just jack right in.

As to the Attention Deficit Disorder culture this is likely to create, I saw it coming when I wrote this essay.


. . . . . .

Stock Options and Earnings Overstatement

For established companies, stock options provide a way to overstate earnings.  As this article points out, though, the issue is getting attention.

Patricia McConnell, accounting analyst at Bear, Stearns, is in the midst of assessing, as she does each year, how much corporate earnings would decline if stock-option grants were accounted for as an employee cost...

Option compensation expense at the companies studied grew 36 percent last year, to $47 billion from $35 billion. According to Ms. McConnell, the expense at the same companies in 1999 was just $21 billion.

If stock options really are a superior form of compensation, then they will survive an honest accounting treatment.  However, my prediction is that once the accounting profession agrees to treat stock options as an expense, within three years we will see the value of option grants drop by at least 80 percent.


. . . . . .


Posted Thursday, May 16, 2002

Stock Options and Start-ups

Why are stock options so popular in the venture capital community?  I'm a cynic, so I think that the reason that VC's like stock options is that they use them to extract a larger share of a start-up for a lower cash outlay.  Here is how that works.


. . . . . .


Posted Wednesday, May 15, 2002

Crocodile Teares

Ken Teare, the founder of Real Names is crying because Microsoft no longer is supporting the service.  The idea of Real Names was to replace the www.whatever.blah addressing scheme with its own addressing scheme that would use "real names."  I never liked it, because I thought it was biased in favor of bricks-and-mortar companies and against web-based businesses.  And I didn't want a proprietary naming scheme to take over the Web.

Anyway, Microsoft got behind the idea, and now they are backing away.  Teare sees this as the Evil Empire dealing a setback to the Web.  I see it differently. 

We don't need Real Names, because we have Google.  The market has spoken, and Real Names lost.  End of story.


. . . . . .

Verisign Slapped on the Wrist

In February, I received a notice from Verisign warning that my domain registration was going to expire in March and saying that I needed to send back my renewal form right away.  Two problems with that:

  1. My registration expires in March a year from now.
  2. I do not have domain registration with Verisign--I have it with a competitor

I did not return the "renewal notice."  Now, a judge has slapped Verisign with a restraining order, saying that they must stop sending out such deceptive notices. 

I think that they need to be hit harder, but I do not know the law on deceptive marketing.


. . . . . .


Posted Monday, May 13, 2002

Deep Linking and Property Rights

I argue that deep linking ought to be legal

James Miller argues that deep linking is like trespassing, and a web site has a right to stop it. 

Interestingly Miller and I both are Econobloggers

UPDATE:  Brad DeLong writes in an email

But... if deep linking is like trespassing, then why not put up a virtual fence? It's very easy to keep your server from serving up pages if the "referer" is not your home page...

Why use lawyers rather than properly configuring your server to do what you want?

Brad DeLong

Miller's argument is that you don't have to put up a fence to be entitled to stop trespassers.  But my position is the same as Brad's.  Moreover, I think that the trespassing analogy is misleading to begin with.  Miller's and my articles are a sort of "point/counterpoint"


. . . . . .


Posted Friday, May 10, 2002

The Linux Empire

Linux has no clothes.  There.  I said it. 

Every once in a while, someone else says it.  For example, here is Fiona Harvey.

Linux is not a new political philosophy that is going to destroy capitalism. It is a computer operating system. That's all...

The real problem with Linux is that it is quite, quite unusable. Unless you have a higher degree in computer science, forget it. 

As I warned years ago, open source software's lack of usability is intrinsic.  The open source process insulates programmers from non-technical users.  To programming snobs, this is a feature.  To ordinary users, it is a bug. 

Open source software is not a blow against greed.  It is a blow against ordinary users. 

(I found Fiona Harvey's piece via Brendan O'Neill via G. Harlan Reynolds, the Linus Torvalds of the blogosphere.)


. . . . . .


Posted Thursday, May 9, 2002

Stock Options Again

Hal Varian thinks that the accounting treatment for stock options is ok, but investors need to pay more attention to diluted earnings. 

I disagree.  See post number 171. 

For a large, publicly-traded company, I do not think that stock options are a particularly useful way to share risks or to align employee compensation to corporate performance.  For such a company, too much of the risk in stock options has to do with general stock market performance.  Instead, executives should receive performance-based bonuses that can be tied in part to the company's stock price relative to the market. 

What is unique about stock options as a method of compensation is not that they are the only way to align the interests of shareholders with those of executives.  What is unique is that they are the only method of compensation that does not count against earnings in corporate accounting statements.   That is why stock options are an accounting scandal.


. . . . . .

You Will be Assimilated

In my opinion, most online magazines will in the not-so-distant future become agglomerations of bloggers.

Andrew Sullivan, commenting on the incorporation of Mickey Kaus' blog into Slate.


. . . . . .


Posted Monday, May 6, 2002

Of Kafka and Verizon

Doug Rushkoff describes his Kafka-esque dealings with DSL "service" (which I assume means Verizon).

'But you don't have DSL service, sir,' he said. 'I know.' 'This is the DSL department.' 'I know. I'm being billed for DSL service.' 'You shouldn't be.' 'I know.' 'Well what do want me to do about it?' 'Take it off my bill.' 'You'll need to talk to billing.' 'They say to talk to you.' 'Let me connect you to billing.' 'This is billing.' 'I need to get a DSL charge off my bill.' 'Are you dissatisfied with your DSL service?' 'I don't have DSL service.' 'Then why is it on your bill?' 'I don't know.' 'Let me check with the DSL department. Please hold.' Pause. 'Sir, you don't have DSL service.' 'I know.' 'Then how do expect us to disconnect it?'

My experience was even more absurd.  In my case, I had DSL through another provider.  But Verizon started billing me.  When I complained, they did some research and found out (correctly) that I did not have an account with them, and they did the next logical thing: disconnect me! Indeed, they were able to disconnect it--even though I never asked to be disconnected.  Once I was disconnected, I was told that they would not restore my service through the other provider, but only through Verizon.  I refused.  But I still got billed, and in trying to correct this I encountered the same Catch-22 as Rushkoff.

I came away from this with a view that local phone service is the second industry for which I am willing to abandon my laissez-faire principles.  (The first is major league baseball, which I would like to see socialized, with cities owning teams.)  The way I see it, since the Baby Bells already are Kafka-esque bureaucracies, then they might as well be run by the government.  If the government chooses to confiscate them, that's fine.  If the government wants to force vertical divestiture (so that the wholesale provision of phone lines is separate from the retail provision of services), that's fine, too.  The point is, when you have someone like me saying that the government could not run your business any worse than you run it, you've really hit bottom.

(I found Rushkoff's article while ego-surfing at the idiotprogrammer weblog.)


. . . . . .


Posted Thursday, May 2, 2002

The Deep Linking Controversy

Is it unethical to link to a page on someone else's site that is not their home page?  Some people think so, and recently the Dallas Morning News made a legal issue out of it, as picked up by this story in Wired online.  (The preceding link is an example of a deep link.)

Speaking from my experience running the Homefair site, I cannot believe that you would send lawyers out to do this. 

On Homefair, the "star attraction" was something called the Salary Calculator.  Most of the thousands of incoming links to our site went to the Salcalc as opposed to our home page.  That was fine with me.  However, it meant that from a design perspective, I had to make sure that when people came to the Salcalc page we conveyed our brand and the overall context of our site, so that visitors could choose to explore other areas.  But we saw all of the links into our site as a strategic advantage.

If the Dallas Morning News does not want people coming to their site except through the front door, there are technical ways that they can do that.  They can take care of the problem themselves, without imposing restrictions on other webmasters. 

But frankly, if that's their philosophy, I think they should shut down their web site.  The whole point of the web is that there are multiple doors and multiple paths to pages.  If you don't grasp that, then your web site is sure to fail, and you might as well shut it down now and put your shareholders out of their misery.


. . . . . .









Copyright 2002-2003 Arnold Kling. All rights reserved. Terms of use


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