One more thing turned out to be Apple's deal with Disney to sell ABC and Disney Channel programs for $1.99 each.

Why did the event invitation use a picture of red velvet curtains?

I think Tao of Mac was the first to describe Apple's big announcement as "the end of TV as we know it." If the post-announcement buzz is any indication, the deal was a big surprise to almost everyone, including the producers of the ABC shows now on sale via iTunes.

The Wall Street Journal explored some of the implications for the television industry in this article.

For TV affiliates, Apple's new offering "is really bad," says Josh Bernoff, an analyst at Forrester Research in Cambridge, Mass. "You don't get anything. You just get a smaller audience," he says.

But if enough viewers switch to downloads -- and they will, eventually -- it's curtains for the current television distribution system.