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Sandy Sandy McMurray is a long-time technology journalist whose work has appeared in Time, the Globe & Mail, the Toronto Sun, Report on Business, Profit, and other sources. Between 1995 - 2002, Sandy wrote a weekly column about technology for the Toronto Sun, and served as Technology Editor for five Sun Media newspapers. He has been publishing on the Web since 1996.
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August 25, 2005

Personal Radio

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Posted by Sandy

pandora-screen.jpgI spent some time playing with the Pandora music service this week, and was very impressed. It's one of the most fun and useful Web services I've seen.

Pandora starts with the name of a song or artist you provide and builds a personal radio "station" using similar music. On the surface, it's dead simple, but the system is built on years of music analysis and research (the Music Genome Project).

I think Pandora's imminent launch has enormous implications for Apple and for anyone else who wants to sell digital music. The player already has "Buy This" links to both Amazon and the iTunes store, but those appear to be informal, maybe affiliate links.

Check it out. The Pandora preview is invitation-only, but you can request an invite and they respond pretty quickly.

Comments (2) + TrackBacks (0) | Category: Music


COMMENTS

1. Steve Borsch on August 31, 2005 10:42 PM writes...

I too was mesmerized by Pandora. The way it thematically delivered music that was analogous to my selected artist "station". It's strangely haunting and serendipitously surprising in the way it presents tunes, and is quite compelling in ways music hasn't been for me previously.

So enamored was I that an email went out immediately and one of the Pandora founders responded (I initially came to Pandora since their user interface is Flash-based done with Laszlo Systems tools). My query was surrounding buying multiple tracks vs. one at a time...which would cause the listening experience to be interrupted. They're working on it.

The kicker? I want this experience to go with me. I rarely sit at my computer and listen to tunes...since when I'm here I'm concentrating on work, reading or traversing the 'net as I think and connect thoughts -- and music would be disruptive to all three.

Today at the office I showed a couple of people Pandora. One propellerhead said, "Cool! I'd use Audio Hijaack Pro to capture the stream." Oh geez...that's exactly what *shouldn't* happen but inevitably will. Not because people want to steal (well...some of them anyway), but rather because they want the Music Genome Project-driven experience to accompany them during their listening time.

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2. Christian Zierleyn on September 2, 2005 03:39 AM writes...

Last.fm has been offering a similar service for a while now. It's the best way to listen to your own music and at the same time getting to know other music by simply adding arists or albums to your profile. One can also listen to radio stations of other users. This is the future of radio!

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