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October 01, 2004
Innovative, Premium Products
Posted by Sandy
Business Week writer Peter Burrows tackles the Macs cost too much argument:
Some say that by sticking to his high-priced strategy, Jobs is wasting an opportunity to grab market share. That's missing the point. Every other major PC maker has struggled to make money while going head to head with commodity king Dell Inc. Only by focusing on innovative, premium products has Jobs avoided that fate. If he can keep delivering on that formula, Apple's future looks surprisingly bright.
Burrows notes that Apple's current marketing strategy is focused on the "halo effect" provided by the iPod sales boom. The new iMac is being sold with the line, "from the makers of iPod."
If this doesn't work, maybe they should adopt Burrows' line of thinking and try Apple. We make innovative, premium products.
If that doesn't work, maybe Apple could buy the trademark for It doesn't suck from Bare Bones Software.
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